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Businesses all across the country are taking advantage of instituting a loyalty program more than ever. They realize the importance of retaining existing customers and directing them towards a system that builds customer loyalty. But you might ask, what is a loyalty program? The specifics may vary from program to program. But one thing is constant: it rewards purchasing behavior which leads to customer’s loyalty to the...

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Most businesses are seeing an increased amount of web traffic from mobile devices to their site as the use of smartphones increase. Business owners need to pay attention to this important fact. If your website is not optimized for mobile devices, you will lose sales - because customers equals sales. And even the existing customers you already have may move on to your competition that...

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I have been asked several times about SMS Text Message Marketing and it seems that there are some misunderstandings people have about what it actually is. So that's why I decided to make this post entitled:   What is SMS Text Message Marketing?   Let's start off with what it's not. SMS text messages sent do not come to you unsolicited. Legal text messages come to you that you...

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3 SMS Text Message Marketing Mistakes When implementing an SMS Text Message campaign - whether you're currently using it or thinking about using it - it's important for businesses to keep in mind these 3 text message marketing mistakes listed below: SMS Text message marketing mistake #1: Sending out a message campaign at the wrong time. No one wants to receive a text message late into the night...

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Everyone knows in today’s world that smartphones are used by almost everyone for many different tasks such as shopping, banking, surfing, keeping up with friends, just to name a few. They are also looking for services such as finding a restaurant, ordering pizza, sending flowers, or looking for a Photographer. That’s why these 3 mobile tools for Photographers should be incorporated into your regular marketing strategy:   3 Mobile...

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