I recommend to my clients that they need to listen to what others are saying about them. Obviously, a business can do this themselves, but we do offer it as a service here at CNY Media Solutions.
A good listening tool that’s out there is Twitter. It is one of the most popular social networking sites where people will mention a business (or brand) in a positive or negative light. Whether you are listening or not, it’s out there, and it’s being read by many potential customers.
But with that being said, what if no one is talking about your business? Well then, the next logical step is to GET THEM TALKING! How? By offering value. Many businesses today are using Twitter to broadcast special deals that creates a buzz among their audience. These deals are rapidly shared throughout their networks exponentially and before you know it, your deal may have gone “viral”.
So what do you want to be “hearing” on the social networks about your company?
- Positive articles and comments on blogs
- Shared content (i.e. ReTweets, Thumbs Up through StumbledUpon, voted up in Digg, etc…)
- Liked through Facebook
And there are probably many more to list. But to just recap what we’ve discussed – keep your ear to the ground to listen to what people are saying about you. If they are, thank them. If it’s negative, offer assistance and ask where you can improve. If no one is talking about you, give them a reason to. Over deliver, and it will happen.