When it comes to advertising your product or service, who is the better salesperson, a) someone employed with your company or b) your customers?
You might think I’m asking a trick question, but it’s really not. Obviously, your website will have all the specs and details about what you sell so that your customers have all the information they need to make a purchase.
Maybe a better question to ask is: who is more able to push that indecisive customer over the line to make a purchase? That’s where the customers come in.
Online buyers are increasingly looking to review sites (or sites with reviews built in like Amazon.com) to see what other people are saying about a product or service.
But not only products and services are being reviewed. Businesses themselves are being put under the magnifying glass when consumers are interested in making a purchase. Websites like the Better Business Bureau (www.BBB.org/us), AngiesList.com, and BizRate.com are just some of the business rating sites that are out there.