Businesses all across the country are taking advantage of instituting a loyalty program more than ever. They realize the importance of retaining existing customers and directing them towards a system that builds customer loyalty. But you might ask, what is a loyalty program? The specifics may vary from program to program. But one thing is constant: it rewards purchasing behavior which leads to customer’s loyalty to the...

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Most businesses are seeing an increased amount of web traffic from mobile devices to their site as the use of smartphones increase. Business owners need to pay attention to this important fact. If your website is not optimized for mobile devices, you will lose sales - because customers equals sales. And even the existing customers you already have may move on to your competition that...

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Everyone knows in today’s world that smartphones are used by almost everyone for many different tasks such as shopping, banking, surfing, keeping up with friends, just to name a few. They are also looking for services such as finding a restaurant, ordering pizza, sending flowers, or looking for a Photographer. That’s why these 3 mobile tools for Photographers should be incorporated into your regular marketing strategy:   3 Mobile...

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When restaurants think about marketing their business, they think about the yellow phone book, television and newspaper ads, flyers, and billboards. But the fairly new kid on the block that's being used for getting the word out is mobile marketing. Last week we spoke about mobile marketing for Hair Salons, but this week we are going to discuss 5 mobile tools for restaurants that can be...

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Not too long ago, a business just needed a website to have an online presence. But with the incredible growth of mobile and tablet devices, just having a website is not enough. For customers to have a better experience, they need to think about having a mobile version of their site.   [caption id="attachment_493" align="alignright" width="306"] Your customers will return if your site is set up for...

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8 Facts About Mobile Websites   1. Your website may experience an increase in traffic. Having a mobile website ranks your regular website higher in the search engines for being a mobile friendly site. What will you do with all those extra customers!?   2. 57% of people will not recommend a business with a non-mobile website. Regular websites are designed to fit on a monitor screen, not a...

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