Ok, so now you have your web presence established. Your blog is in place, polished, and ready to convert inbound traffic to paying customers. Your business is now in the “YES” group referred to in Part One of this two part post – links are pointing to your site from multiple platforms such as your Facebook fan page, your YouTube channel, your Twitter bio and message stream, and articles have been posted to directories. People are enjoying what you are sharing, blog posts and/or videos may have gone viral, and the traffic is about to pour in. So the million dollar question is:

What are you going to do with the flood of traffic now that you have grabbed their attention!?

You really don’t want this traffic just to go frivolously to any page of your website. It’s important to have a “landing” page that expects them – that welcomes them. Not as a cold commodity, or corralled through like cattle. These are people – still looking for valuable information from you.

Do you know how many people are searching online for the service or product that your business provides? Are you going to be found among the search engine results? What many businesses do not know is that there is money being left on the table when it comes to potential customers looking for their service or product(s).

While it is true that traditional marketing is still alive and kicking for now (newspaper and other printed media, television, radio, etc…), internet marketing is quickly on the rise. And with more and more people “googling” for something that they’re searching for, the minority will soon be those that go to the yellow pages and other printed directories.

So the question is, does Google, Yahoo, Bing, and the many other online business directories that are out there know that your business exists? Will you be found when they come looking for you through the various portals that are on the web?

Generally, there are three answers to these questions.

I recommend to my clients that they need to listen to what others are saying about them. Obviously, a business can do this themselves, but we do offer it as a service here at CNY Media Solutions.

What are people saying about you?

What are people saying about you?


A good listening tool that’s out there is Twitter. It is one of the most popular social networking sites where people will mention a business (or brand) in a positive or negative light. Whether you are listening or not, it’s out there, and it’s being read by many potential customers.

But with that being said, what if no one is talking about your business? Well then, the next logical step is to GET THEM TALKING! How? By offering value. Many businesses today are using Twitter to broadcast special deals that creates a buzz among their audience. These deals are rapidly shared throughout their networks exponentially and before you know it, your deal may have gone “viral”.

So what do you want to be “hearing” on the social networks about your company?