Many small business owners are just learning about mobile friendly websites. More importantly, only in the past two years have companies started realizing that their websites need to be mobile optimized.
There are not a lot of companies who are taking advantage of mobile search exposure at this time. Usually, the only companies that think about a mobile optimized website are those in the technological industry. Therefore, if you are not in that industry, more than likely, this thought has not run across your competitors minds either.
The Upcoming Years
Currently, numerous companies have not started implementing mobile websites into their marketing strategies, yet they are planning to do so within the next few years, if not sooner. It is recommended that companies have mobile friendly websites quickly so they can be one-step ahead of their competitors though.
Why You Need a Mobile Friendly Website
As the name suggests, mobile friendly websites are geared towards mobile users. Therefore, when people are browsing the web from their phone, it is important that your website has been optimized for a mobile audience or you will lose their business.
The other surprising thing is mobile optimized sites are better at moving up in search engine rankings. This means that companies that have made their websites mobile friendly will rank higher when mobile users type in their specific search terms.
Therefore, even if your products and services are better than your competitors are, if they have a mobile friendly website they will be able to close more deals than you will.
When you make your website mobile friendly, you will get more attention from local consumers. If you fail to get up to date with technological strategies such as this, you are going to find yourself getting fewer leads and conversions.
Think about it, mobile users are usually surfing from their phones when they need to find something quick. They are going to stay on the first page and go to the listings that are near the top. This is why it is important to make sure that your website ranks as high as possible in the search engines.
Consumers will not stop using their mobile devices when they are in need of a product or service locally. In fact, research is showing that mobile web browsing is going to skyrocket over the next couple of years. So if you want your business to be able to stay in business, it is important that you have a mobile friendly website.
Contact us today to get you started now!