Ok, so now you have your web presence established. Your blog is in place, polished, and ready to convert inbound traffic to paying customers. Your business is now in the “YES” group referred to in Part One of this two part post – links are pointing to your site from multiple platforms such as your Facebook fan page, your YouTube channel, your Twitter bio and message stream, and articles have been posted to directories. People are enjoying what you are sharing, blog posts and/or videos may have gone viral, and the traffic is about to pour in. So the million dollar question is:
What are you going to do with the flood of traffic now that you have grabbed their attention!?
You really don’t want this traffic just to go frivolously to any page of your website. It’s important to have a “landing” page that expects them – that welcomes them. Not as a cold commodity, or corralled through like cattle. These are people – still looking for valuable information from you.