Businesses all across the country are taking advantage of instituting a loyalty program more than ever. They realize the importance of retaining existing customers and directing them towards a system that builds customer loyalty. But you might ask, what is a loyalty program? The specifics may vary from program to program. But one thing is constant: it rewards purchasing behavior which leads to customer’s loyalty to the...

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Most businesses are seeing an increased amount of web traffic from mobile devices to their site as the use of smartphones increase. Business owners need to pay attention to this important fact. If your website is not optimized for mobile devices, you will lose sales - because customers equals sales. And even the existing customers you already have may move on to your competition that...

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